India’s growing manufacturing ambition is going to bring global issues of excessive waste with it. In response to this, we at Godrej & Boyce, are moving towards a circular economy by considering industrial waste as a valuable resource.
We have adopted a unique approach, moving towards a more sustainable manufacturing practice by taking accountability of our own footprint and being transparent about waste generation. The Punāh Project, incubated by the ‘Innovation & Design Centre’ at Godrej & Boyce in India, was called to life in February 2015 to address these issues.
As initiators of the Punāh Project, our emphasis revolves around developing alternative applications for non-hazardous industrial waste through material design and research. Aiming to adopt a zero waste policy for Godrej & Boyce, we have been looking into ways of eliminating waste generation as well as rethinking the value of discarded materials.
On commencing our research we visited all 25 manufacturing facilities in order to rigorously document and categorise different types of waste. Subsequently we created a database with more than 600 materials. The factories’ waste streams proved to be a valuable material resource and a starting point for experimentation. The end products are results of extensive research in collaboration with the different manufacturing facilities at Godrej & Boyce as well as with skilled craftsmen and designers across India.